6 Reasons You Need Custom Business Email

1. Inspire Confidence & Differentiate Your Company

A Custom domain is more trustworthy & professional

If you’re considering spending a large sum of money on a purchase, are you more willing to trust rogerwilkins23@gmail.com or rwilkins@yourdomain.com? A custom domain inspires confidence in the individual and the company.

2. Maintain Your Momentum

Retain control of client communications when employees leave

As your employees and contractors build relationships and momentum with your customers and partners, email is often the primary mode of that communication. Personal email addresses leave with the employee whereas company email addresses stay with the company, allowing you to direct all subsequent communications to their successor or other team members.

3. Incidental Marketing

Every email is a free marketing message

Often, people will google the email address on a business card or an incoming message to gain more insight on the individual. This isn’t possible with a generic or personal address.

The first thing I do when I get an intriguing email from someone I don’t know is to look at their email and if it’s not a generic address (@gmail.com, @yahoo.com, etc.) you go to the domain and see what it is. Even if it is generic, I’ll usually google the address to see if anything comes up, but it’s rare. B- /

4. Manage Email Routing

Make sure the right messages go to the right people

Custom domains allow you to not only create email accounts, but also distribution groups. For example, incoming messages from your website may go to info@yourcompany.com which delivers to specific team members, while social media inbounds may send to social@yourcompany.com and deliver to a different staff member or team.

Pro Tip: these groups are also useful for team accountability. For example, if team members bcc archive@yourcompany.com on all outgoing communications, you can review these communications occasionally to ensure that company standards are being met, and nip any potential issues in the bud.

5. Simplicity

Company emails are easier to remember than personal gmail addresses

Custom domain email addresses make it easier for your clients and partners to contact you. Your audience will find your personalized email address easier to remember when they need it. As long as they know your domain name, they can remember your email address.

6. Choosing the Right Host

The right features can supercharge your business

If you already have a website, the chances are you could have custom emails for no additional cost. However, there are some significant advantages to choosing a more robust provider and the cost is trivial when compared with the additional features.

Your Current Web Host

If you have a website, you already have a web hosting provider. Often you can set up custom email addresses within your hosting dashboard for no additional cost. 

Google Workspace

Google workspace gives you the power of Google with your own custom domain. This includes email addresses, but that’s just the beginning. You also get all the tools of a personal Gmail account plus more.

• Broad access - You can access your email in any browser on any machine, but you can also use your favorite mail client (Outlook, MacMail, Thunderbird, etc.)

• Google Drive storage - currently the minimum is 30GB per users, but quickly increases with anything above the most basic plan. 

• Google Docs - Word processing, spreadsheets and presentations are all available in Google Docs format and include lots of functionality for team work including real-time collaboration, granular sharing and access control, online and offline access, 

• SSO - Anywhere you see the “Sign in with Google” button, you can use your custom domain. This increases convenience by not having to remember as many passwords, and increases security because statistically most people use very simple and insecure passwords anyway.

• Security - You can enable or enforce security features like 2-factor authentication and require password changes at regular intervals.

• Cross-device compatibility - Access all of the tools within you Google account via desktop, tablet and mobile devices, with ease.

• Shared calendars - Using Google makes it easy to share calendar visibility, check availability, or even delegate calendar controls to admin staff.

• A robust app marketplace - There are hundreds of add-ons for Google Workspace including everything from accounting and finance to data management and marketing tools.